Amsterdam Fashion Group Introduces ACE Denim: Parisian Luxury with Purposeful Innovation
Amsterdam, February 1 2026- Amsterdam Fashion Group ( AFG) proudly welcomes ACE Denim, a Paris‑born premium brand that brings a refined blend of French elegance, modern urban style, and meaningful sustainability to the high‑end menswear segment.
A Parisian approach to contemporary denim
ACE stands apart through its distinctly French aesthetic: refined, clean, and effortlessly stylish. The brand focuses on translating Parisian sophistication into everyday denim — pieces that feel luxurious yet understated, designed for men who appreciate subtle detailing and a modern silhouette. Its collections balance European tailoring sensibilities with relaxed, metropolitan influences.
Crafted with innovative, low‑impact techniques
Sustainability forms an integral part of ACE’s DNA. Through highly reduced water usage, advanced eco‑washing methods, and modern production technologies, the brand delivers denim that is both premium in feel and responsible in footprint. The result is a product where environmental considerations enhance, rather than compromise, the luxurious character of the jeans.
Everyday luxury: comfort and versatility
ACE focuses on creating “everyday luxury” pieces — jeans with exceptional softness, subtle stretch, and comfortable fits that accommodate an entire day of movement. With modern slim, regular, and relaxed silhouettes, the collection is easy to style with both tailored jackets and casual layers, making it a versatile addition to any wardrobe.
Selective and strategic distribution
By partnering only with carefully chosen premium retailers, ACE maintains exclusivity and preserves its luxury positioning. This curated strategy strengthens the brand’s value in the Benelux region and ensures retailers benefit from a differentiated, high‑end denim story.
